How can the visual imagery for film festival brochures be incorporated into an employee handbook?
DMS, a creative digital media agency headquartered in London, wanted to create an employee engagement handbook that would help people understand their ethos, and what distinguished them as an organisation that people took pride in working at. As they were based in the media and entertainment industry, the inspiration for the style and layout of the book was inspired by film festival leaflets and brochures that enabled a visual association with the sector while following the DMS brand guidelines. Red Lorry Yellow Lorry was approached for this project and I worked in tandem with the team to create this piece for audience engagement from iteration to the final print ready files for the book.
Client: DMS
Content and project management: Red Lorry Yellow Lorry
Art direction and design: Pallavi Datta
We went through several iterations inspired by the moodboards - ‘The coffee table book’, ‘The manifesto’ and ‘The film festival manual’ before deciding on the final version. I used stock imagery for the initial iterations which were later replaced by images that DMS supplied us with. For the colours we stuck to their primary and secondary colours - using the dark blue more predominantly throughout the book as this was their primary colour. The font used was Century Gothic, their primary typeface with a splash of Futura for contrast.
The final iteration
The book was used as a culture on boarding tool for the people of DMS and formed part of the culture week that was organised as an initiative to welcome people back to the office after the pandemic.