How might we make information in the B2B tech landscape more appealing in terms of content, voice and tone and visual design?
As Brand Executive at Noble one of the chief responsibilities was creating collaterals, formed of product content and explanation provided by the sales team. These collaterals would then be used by the sales team for prospective clients and on social media as material and content for thought leadership.
Project Management: Tala Baadarani
Content: Ivan Blesa and PR Agency Red Lorry Yellow Lorry
Creative concept and information design: Pallavi Datta
Client presentation decks
The chief visual deck for the company, conceptualised as an introductory presentation, highlighted the product’s USP (deep learning), addressing the problem statement before leading onto an explanation how the product works, and could fit into a company’s security infrastructure. (cannot disclose more mockups of the deck for client confidentiality)
Product data sheets
Data sheets - technical and high level, conceptualised and designed to make the prospective customer understand the benefits of the product from a feature benefit aspect as well as a high level stakeholders perspective of what the product helps security analysts achieve, i.e Take Back Control.
White paper
‘Don’t take candy from strangers’, a thought leadership content piece that demonstrated through this analogy why the product was differentiated in its positioning in the cyber security landscape.
Brochure Concept
The first draft for the brochure concept highlighting the need for security teams to take a closer look at threats to their network security with the tagline ‘Don’t trust- be certain’.