How can social media marketing be made more interesting for B2B companies?
We worked with communications agency Red Lorry Yellow Lorry to create a presence on social media through different themes and campaigns that would resonate with our target audience of high level CISO, business executives and security teams, IT professionals to drive traffic to the website and generate interest in the product.
Content and planning: Red Lorry Yellow Lorry
Design and art direction: Pallavi Datta
One of the examples of a social campaign was the cybersecurity awareness month in the month of November where we released new stats everyday to make our followers aware of the perils of not having a completely secure network in an enterprise.
The thought leadership articles and blogs, along with press features were featured on our website in the newsroom page, that was managed internally on the CMS (Wordpress). The art direction and wireframes for the newsroom page was done in a way that it ceased from being too corporate and incorporated the very visual appeal of the brand.
One of the surveys conducted by the PR Agency at a trade event was uncovering attitudes to online security. The hero information and infographic was re formatted and designed as per a blog, social and other media formats.
